The Future Landscape of the IP Business
The strongest IP of the future may no longer be a character loved by many, but a world that many are eager to enter. This isn’t to say that stories need to be written on a larger scale or that world-building needs to become more grand. What I mean is that the fundamental unit of IP is shifting from the character to the world, and your relationship with it is changing from liking and consuming it to entering it, living inside it, and leaving your own trace. Today, I want to unpack this shift.
read more：https://evernotebot.itch.io/secondbrain/devlog/1661194/the-future-landscape-of-t...
